Specialised digital marketing for


Health marketing is different to other industries

There’s no cookie-cutter approach to digital marketing for health professionals. Your practice is unique – and your marketing should be, too.

You need a strong digital presence to attract new clients

More and more clients are searching online for the right podiatrist. Your business needs to be in the right place at the right time to grow.

You want to get the biggest bang for your marketing buck

If you’re going to invest in marketing, you want to know you’re going to get a positive return – whether it’s in client growth and retention or simply making money for you to do what you do best.

Grow your digital footprint online

At Clinical Marketing, we know marketing for podiatrists isn’t simple. With complicated AHPRA guidelines standing in the way, there’s no cookie-cutter approach to marketing. However, with our expertise in navigating AHPRA and managing digital marketing for podiatrists, we can help grow your business for the better.

How we'll help you grow

Proven digital strategies

We’ll deliver a clear marketing strategy to attract more of the clients you want.

Increase new client bookings

Using smart digital marketing strategies across Google and Facebook, we’ll fill your waiting room with fresh new faces.

Improve the lifetime value of your clients

Using automation and engaging marketing, we’ll help bring clients back more often and increase their average spend.

Analyse and improve performance

Our team will monitor results and improve performance with better tracking and easy to understand marketing dashboards.

Clinical Marketing developed a comprehensive digital marketing strategy for our podiatry clinics. They formulated a clear plan to help us grow our digital presence. They are easy to work with and get the job done. Highly recommended.

Darby O’Leary
Hunter Podiatry

How we help podiatrists grow

The relationship between a client and a podiatrist often lasts a lifetime – so each and every new client is a valuable asset to your practice. However, with an aging population and growing need for podiatry services, competition is higher than ever before.

For you to compete locally and deliver the best client care possible, you need to have a presence in the digital space and lead the way in podiatry rather than fight for a place.

Why you need digital marketing

Competition is high in the podiatry space. Many GPs are introducing podiatry services in-house, which means referral opportunities are dwindling. In order to compete locally, you need to be where your customers are – which means you need to be marketing online.

With a digital marketing team on your side, you’ll have a constant flow of new clients walking through the door while you’re concentrating on looking after your clients.

Our Services

Improve your Google ranking

90% of people searching online won’t look past the first page of Google. Search engine optimisation (SEO) will help ensure you're visible when clients search for podiatry services.

Use Google Ads

Get traffic, bookings and enquiries faster with Google Ads. Stop throwing money at hit-or-miss marketing campaigns and start paying per click.

Build awareness with Facebook

Put your business in front of potential clients with Facebook Ads, or remarket to existing clients to keep them coming back when they need your help.

Use email automation to increase repeat visitors and eliminate drop outs

Email automation allows you to keep in touch with patients while you focus on providing premium patient care. Send out appointment reminders, follow up patients, or re-engage patients who have dropped off the radar.

Your own digital marketing manager

Think of Clinical Marketing as part of your internal team. We’ll work on getting patients through the door while you do what you do best.

Monthly marketing packages


$ 495
  • Performance Tracking
  • Google Advertising
  • SEO
  • Digital Strategy
  • Facebook Advertising


$ 1,320
  • Performance Tracking
  • Google Advertising
  • SEO
  • Digital Strategy
  • Facebook Advertising


$ 1,650
  • Performance Tracking
  • Google Advertising
  • SEO
  • Digital Strategy
  • Facebook Advertising

Our Guarantee

We guarantee our work will breakeven by month 3, or we work for free until it does.

Need a tailored solution?

If our packages aren’t quite right for you, let us know. We also offer tailored marketing solutions to meet your unique needs, requirements and budget, so you can grow your business at your own pace.

For example, if you have multiple clinic locations we can customise our pricing and packages to meet your needs.

ROI Calculator

Average lifetime value of a client
Marketing cost per month
New clients required to breakeven
You only need 2 new clients per month to breakeven

About us

Clinical Marketing is an experienced team of health professionals and digital marketers. We understand the marketing challenges you face – navigating AHPRA’s rules and regulations can be tough. However, we use smart digital marketing techniques to help podiatrists accelerate their businesses and grow their client base – so if you’re unsure on how to best grow your business, we’re the team for you.

Some of our happy clients

How It Works

We partner with the best


Absolutely. One of the key benefits of digital marketing is its measurability. Digital marketing can be tracked, analysed and measured with pinpoint accuracy, so we can see exactly where our wins are coming from. We’ll be able to tell you exactly where your new leads are coming from with hard data and clear, black and white reporting. Every dollar you invest in our podiatrist marketing services can be followed and its return measured, giving you a crystal clear picture of your return on investment.

Online marketing lends itself perfectly to measuring results. It’s part of the reason why we (and our clients) love it. At Clinical Marketing HQ, comprehensive reporting and consistent communication are both core elements of our service offering, promise, and process. Work with us and you will always have visibility over how your marketing tactics are performing – no smoke and mirrors here.

We know the world of digital marketing is often filled with vague promises and fluffy deliverables, but with Clinical Marketing you’ll get clear, data-driven insights into your return on investment. For podiatrist marketing, the name of the game is lead generation, and we can measure exactly where your leads are coming from.

We know how important a strong customer relationship is for a podiatry clinic. In order to compete in today’s marketplace and showcase your services as best-in-class, it’s critical to build a strong online presence. Don’t waste your precious time trying to navigate the complex world of digital marketing by yourself. Our team of dedicated experts can help you attract new clients much faster and more cost-effectively than if you try doing it solo – it’s what we do.

Too often we see hardworking podiatrists and other allied health professionals scrambling to fit their digital marketing in around their busy schedules. The result is usually a haphazard digital marketing approach that gets lukewarm results at best — which is completely understandable! We wouldn’t like our chances at sorting out anybody’s feet. That’s why we strongly recommend outsourcing your podiatrist marketing efforts to an allied health marketing specialist like Clinical Marketing. Our specialists live and breath digital marketing and thanks to our in-house allied health experience we know how to do it in an Ahpra compliant way, too.

A clear digital marketing strategy will always get better results than piecemeal marketing. Take digital marketing off your plate and let us take care of it. We’ll send your ideal clients streaming through your doors and leave you with more time to treat them and run your business.

At Clinical Marketing we only work with health clinics. Allied health marketing is our passion and specialty and we started Clinical Marketing with the simple goal of bridging the gap between health clinics and the people who need them. Unlike other digital marketing agencies, we employ both digital marketing and allied health professionals, giving us the edge we need to gather the best ideas and tactics from across the allied health space, combine them with our digital marketing expertise and use them to consistently bring new clients into your business.

We’re not out here to make a quick buck — we’re genuinely invested in the growth and success of each of our clients. Nothing makes us happier than seeing our health clients go from good to great and we’d love to help you kick your goals, too.

If you’d like more information on how our specialist podiatrist marketing services can help get more clients through your doors get in touch today for a free, no-obligation consultation.

We offer a choice of 3 marketing packages based on the growth level you want to see for your podiatrist clinic: Start, Growth and Accelerated. Whether you’re after basic performance tracking and Google advertising or more comprehensive services like digital strategy, SEO, retention marketing, and advanced Facebook advertising – we’ve got you covered.

Our digital marketing packages include the following services:

  • Digital Strategy (Accelerated only)
    > Prioritised marketing opportunities
    > Marketing channel recommendations
    > Strengths, Weaknesses, Opportunities and Threats (SWOT) analysis
    > Competitor analysis
    > Ideal client personas creation
    > Key client and channel messaging
    > Implementation plan
  • Performance Tracking (All packages)
    > Google Analytics, Google Search Console account configuration
    > Interactive Performance Dashboard
    > Monthly Performance Updates & Reporting
  • Google Advertising Management (All packages)
    > Keyword research
    > Development of ad copy
    > Search campaigns
    > Remarketing campaigns
    > Keyword bid management
    > Budget management
    > Campaign optimisation of keywords and ads
    > Landing page recommendations
  • SEO (Growth and Accelerated only)
    > Keyword research
    > On-site SEO planning
    > Keyword performance tracking
    > Google My Business optimisation and recommendations
    > Blog strategy and topic plan
    > Blog writing
  • Facebook Advertising (Accelerated only)
    > Lead generation campaigns
    > Retargeting campaigns
    > Audience setup
    > Image ad designs

If our preset digital marketing packages aren’t quite right for you we also offer a tailored podiatrist marketing service. We’ll work with you to identify the challenges and opportunities faced by your particular business and come up with a custom digital marketing solution that’ll get the results you’re after.

Honestly? It’s fun! Not only will we take the burden of marketing off your shoulders, but we’ll also collaborate with you to come up with innovative, exciting ways to get more clients into your clinic. Watching your business grow month after month and seeing exactly where your new clients are coming from is something that never gets old, we promise!

Working with us is smooth, streamlined and easy at each step of the way. Firstly, we’ll get to know you and find out what you’d like to get out of our services. Next, we’ll help you choose the right marketing package for you and after you’ve signed up (which takes just a few minutes) we’ll meet for a strategy session where we thoroughly get to know your business, identify your ideal clients and come up with a plan to get more of them into your clinic. After that, you can leave it all up to us.

You’ll be kept in the loop with regular updates from your dedicated account manager, who’ll also be on hand to answer any questions you may have about your podiatrist marketing strategies. Working with Clinical Marketing is basically like having a team of 15+ digital marketing experts on your side (without the price tag).

We’ll make the whole process smooth, simple and hassle-free so you can leave your digital marketing with us and free up more time and headspace for running your business and treating your patients.

We sure can! Managing local marketing strategies across multiple sites and locations is a challenging prospect to the untrained eye. Fortunately for you, it’s a huge part of what Clinical Marketing does on a daily basis. Our team is experienced in maintaining consistent brand identity across locations and channels while delivering highly targeted and localised marketing efforts. Work with us and you’ll receive a comprehensive strategy designed to keep your podiatry clinics consistently flooded with new clients.

When you have multiple clinics it’s not just a simple matter of copy and pasting your strategies from one to the other. Each clinic will need its own individual strategy based on its location, the services on offer and its target clients. We’ll create a detailed plan to grow each clinic while maintaining consistent brand messaging across all locations.

Want to find out more about our multi-clinic podiatrist marketing services? Get in touch with us today for an obligation-free chat. We’ll find out a bit more about your clinics and create a personalised strategy to get more clients for each of your locations.

To maximise results, you should think about your marketing activity as “always-on”. Most podiatry practices need a steady stream of new clients to grow (and replace clients that naturally drop off). The reality is the clinics that continually promote themselves, not only grow faster but are seen as the leaders in their location. Your competitors are continually marketing themselves, so you need to keep pace with (and outpace) their strategies Just like a Yellow Pages ad would last the whole year round, so too should your digital marketing.

It can seem daunting preparing to invest in a long-term commitment like digital marketing without any promise of what will happen — that’s why we back up our services with our 3-month guarantee. We’re so sure that our podiatrist marketing services will work for you that we promise to break even by the 3-month mark, or we’ll work for free until we do!

Digital marketing is an ongoing investment, and as our campaigns bring amazing results we can invest in more complex and results-driving strategies to get your business skyrocketing and your waiting rooms chock a block full of clients.

As the owner of a podiatry clinic, we know your time is in high demand. We want you to stick to what you do best – helping clients and running your business. However, we also acknowledge that you know your business inside out, and that information is powerful. That’s why, in the early stages of working together, we’ll need your insight to inform our digital marketing strategy. After that, you can leave the rest in our capable hands. We’ll do the work for you and keep you regularly updated on our progress.

With our combined digital marketing and allied health expertise, the Clinical Marketing team is uniquely placed to handle all the rigours of chiropractic marketing. From navigating Ahpra guidelines to cornering the podiatrist market we can handle every aspect of your digital marketing. You can be as involved or as hands-off as you want to be. We’re all about collaboration, so if you want to be more hands-on with your marketing we’ll gladly provide you with the resources to do so. Otherwise, sit back, relax and let us do it all for you.

Depending on which digital marketing package you choose you should start to see some quick wins within a few weeks and the real results will start rolling in after a few months. Digital marketing is something of a long game with our various advertising and marketing strategies working together cumulatively to bring about big results.

While each business and geographic region is different, rest assured that we know how to get results for podiatry clinics – and fast. In fact, we’re so confident we can help you that we offer a guarantee: achieve breakeven by month three or we’ll work for free until you do!

You’ll be able to get a crystal clear picture of your return on investment thanks to our detailed, informative reporting. We’ll map it all out for you in black and white so you can see exactly how your investment is working. Thanks to the advanced analytics capabilities of digital marketing we can track each strategy and campaign and give you a minutely detailed report on where your wins are coming from.

If you want to get more clients through your clinic doors, then digital marketing is right for you. No matter the size of your clinic, whether you’re a single clinic operation or a nation-wide enterprise our specialised podiatrist marketing services are guaranteed to get your waiting rooms full of your ideal clients.

One of the key benefits of digital marketing is its scalability — it grows with you. Whether you’re a new clinic looking to build up your client base or you’ve seen patient numbers drop off recently we can help you both find customers and retain old ones, all of which adds up to a fuller client schedule and higher revenue.

If you’re not sure whether digital marketing is right for your business, or just want to know more about how we can help you grow, get in touch with us today for a no-obligation consultation and we’ll figure out if our digital marketing services are a good fit for you.

Let’s grow your health clinic