Specialised digital marketing for


Your clients are online – are you?

80% of internet users have searched health-related topics online. There are hundreds – even thousands – of potential clients waiting for your services.

More physio clinics are online than ever before

Health professionals are seeing the value of building an online presence. Don’t get left behind by the competition.

You have a marketing budget – but where to start?

If you want to grow your visibility on a larger scale, digital marketing is essential for your physiotherapy practice.

Fill your waiting room with new clients

Clinical Marketing provides digital marketing solutions to help grow your visibility online and bring more new clients through the door. From search engine optimisation to social media, we’ll get the results you need to grow your clinic.

How we'll help you grow

Proven digital strategies

We’ll deliver a clear marketing strategy to attract more of the clients you want.

Increase new client bookings

Using smart digital marketing strategies across Google and Facebook, we’ll fill your waiting room with fresh new faces.

Improve the lifetime value of your clients

Using automation and engaging marketing, we’ll help bring clients back more often and increase their average spend.

Analyse and improve performance

Our team will monitor results and improve performance with better tracking and easy to understand marketing dashboards.

Not only are they good at what they do, they’re great with people and incredibly easy to work with. I couldn’t recommend them more highly! Unbelievable service!

Damien Cooper
The Movement Improvement Clinic

How we help physios grow

Physiotherapists face unique challenges when it comes to marketing and getting clients through the door. The number of physio practices in the local area has exploded in recent years and GP clinics are now offering physio in-house more regularly, meaning referrals are becoming few and far between.

While word of mouth is strong, bigger and more established practices tend to dominate this space.
The solution? Digital marketing.

Why you need digital marketing

Let’s face it – as a health professional, digital marketing probably doesn’t come naturally to you. You’re not a marketing guru – nor should you be. Your expertise is better spent elsewhere.

However, digital marketing is the advantage your business has over the competition. You’re an awesome physio – your clients trust you to help them. Why not spread the word?

Our Services

Improve your Google ranking

Search engine optimisation (SEO) increases your visibility in Google’s search results - no paid advertising required. Appear for phrases your patients are searching and increase your bookings organically.

Use Google Ads

Get traffic, bookings and enquiries faster with Google Ads. Put your business in front of new patients and pay per click or conversion - no more wasting money on targetless marketing.

Build awareness with Facebook

There are 2.7 billion people on Facebook - how many are your future patients? Appear on the world’s most popular social media platforms and reach the patients you want to see.

Use email automation to increase repeat visitors and eliminate drop outs

Email automation allows you to follow up patients, request feedback, or even re-engage patients who have dropped off the radar. All this while you’re treating patients - email automation does the job for you.

Your own digital marketing manager

We have a team of experienced, knowledgeable marketing specialists who will keep you in the loop and present results as they come. All your questions and requirements answered.

Monthly marketing packages


$ 495
  • Performance Tracking
  • Google Advertising
  • SEO
  • Digital Strategy
  • Facebook Advertising


$ 1,320
  • Performance Tracking
  • Google Advertising
  • SEO
  • Digital Strategy
  • Facebook Advertising


$ 1,650
  • Performance Tracking
  • Google Advertising
  • SEO
  • Digital Strategy
  • Facebook Advertising

Our Guarantee

We guarantee our work will breakeven by month 3, or we work for free until it does.

Need a tailored solution?

If our packages aren’t quite right for you, let us know. We also offer tailored marketing solutions to meet your unique needs, requirements and budget, so you can grow your business at your own pace.

For example, if you have multiple clinic locations we can customise our pricing and packages to meet your needs.

ROI Calculator

Average lifetime value of a client
Marketing cost per month
New clients required to breakeven
You only need 2 new clients per month to breakeven

About us

Clinical Marketing is owned and operated by a team of health professionals and experienced digital marketers. We’ve been in your shoes – we understand that every physiotherapy clinic is different and needs a constant stream of clients coming through the door. No matter what stage you’re at, we can help you attract new clients and grow your physiotherapy clinic.

Some of our happy clients

How It Works

We partner with the best


We‘re all about driving results for committed physiotherapy practices just like yours. We keep things simple by focusing on one key metric: How many new clients is your marketing activity generating?

We’re so confident you’ll get a positive return on your investment that we offer a 3-month guarantee. If you don’t breakeven by month 3, we’ll work for free until you do! (Spoiler alert — every one of our allied health clients has been in profit by the 3-month mark).

If, for example, you opt for our Growth package (our most popular) with a cost of $1320 per month and your average lifetime client value is $1000, you only need to acquire two new clients per month to be in the black. We don’t need a crystal ball to tell you you’ll have more than two new leads per month when you work with us!

Expect more clients clicking on your website, more clients making enquiries and bookings and a fuller waiting room within a few short months — or sooner!

As a dedicated health professional, your time is best spent serving your clients and running your business – not fiddling with marketing. We’re digital marketing experts with allied health expertise working exclusively with health clinics which means we know what kind of marketing works for physiotherapists and, importantly, how to get results – fast. If referrals are drying up and your waiting room is looking sparse, investing in digital marketing services could be the silver bullet you need.

As a professional physiotherapist, your time is, appropriately, taken up with the everyday tasks of running your clinic — treating patients, managing your practice, writing reports, reading up on the latest treatments — there’s simply not enough time in the day to spend on digital marketing. That’s where we come in.

When you get a physiotherapy marketing team like Clinical Marketing onboard you’re essentially adding 15+ digital marketing experts to your team (for a fraction of the price). The amount of work that our squad can get done and the results that come from that work is exponentially higher than what you can get done on your own.

If you want more clients in your clinic, more time on your hands and more repeat custom from your old clients, then outsourcing your digital marketing is a no-brainer.

At Clinical Marketing we’ve got the unique combination of digital marketing expertise and allied health experience on our side. Our 15+ strong team of digital marketing specialists are backed up by staff with hands-on experience in the allied health industry, so we’re 100% confident in producing Ahpra compliant digital marketing that gets big results.

Clinical Marketing has a proven record for helping physiotherapy practices to scale their business. The best bit about this hands-on experience? Our team has the inside knowledge required to bring a continuous stream of new clients into your clinic.

We started Clinical Marketing to bridge the gap between health professionals and the people who need their help. Digital marketing is the most effective and proven way to grow your physiotherapy business and get more clients through your doors — but doing it right takes time, effort and know-how. That’s where we come in. We’ll shoulder the burden of bringing in more clients to your clinic so you can focus on what you do best — helping your patients.

We’re genuinely invested in your success, we’re not just out to make a quick buck. Nothing gives us more enjoyment than seeing our physio clients grow and thrive and we’d love to help you reach your goals, too.

If you want to grow your business, get more clients through the door and get a greater lifetime value out of your clients with higher repeat visits, then Clinical Marketing is the agency for you.

We help you develop a comprehensive digital marketing strategy to ensure your marketing efforts are laser-focused on attracting your ideal client. Our services combine SEO (to improve your Google rankings), Google advertising, Facebook advertising, and retention marketing (such as reactivation emails and SMS). We also provide detailed reporting to keep your whole team in the loop about exactly how many new clients your marketing activity has generated.
  • Digital Strategy For our Accelerated clients, we offer our digital Strategy service which involves prioritised marketing opportunities, marketing channel recommendations, strengths, weaknesses, opportunities and threats (SWOT) analysis, competitor analysis, creation of ideal client personas, key client and channel messaging and an implementation plan.
  • Performance Tracking All clients receive detailed performance tracking including Google Analytics, Google Search Console account configuration, interactive performance dashboards and monthly performance updates and reports.
  • Google Advertising Management All our clients will reap the benefits of our Google Ads services which include keyword research, development and implementation of ad copy, search and remarketing campaigns, keyword bid and budget management, campaign optimisation of keywords and ads, and landing page recommendations.
  • SEO For our Growth and Accelerated package clients, we offer our search engine optimisation (SEO) services which include keyword research, on-site SEO planning, keyword performance tracking, Google My Business optimisation and recommendations and blog planning and writing services.
  • Facebook Advertising For our Accelerated clients, we offer our Facebook Ads services which include lead generation campaigns, retargeting campaigns, audience setup and image ad designs.
If our physiotherapy marketing packages don’t quite fit, we’re more than happy to create a tailored solution for your business. Chat to us today to find out how we can help your clinic grow.

Digital marketing is online advertising and marketing through channels like Google Ads, Facebook Ads, search engine optimisation (SEO), advanced analytics and email automation. The main benefit digital marketing has over traditional media marketing is its ability to be hyper-targeted. We can identify your ideal clients based on demographics, online behaviour and preferences and reach out to them with content that will appeal to them via the channels and platforms they’re most likely to use.

Digital marketing is the best, most effective way to grow your business. From building brand awareness to generating new leads and encouraging repeat visits from your existing client base digital marketing is a sure-fire way to get more clients into your clinic.

Another great benefit of digital marketing our ability to instantly measure its results. Every single marketing decision we make can be accurately measured with hard data, making it easy to maximise your digital marketing investment and get the best results from our strategies. We can see exactly what’s working and what needs improvement and continually optimise your physiotherapy marketing strategies to get more wins for your business.

Working with Clinical Marketing is a breeze from start to finish. To get started all you need to do is get in touch with us, we’ll chat with you about your goals and work out if we’re a good fit for your business, we’ll help you choose the right marketing package, once you’ve signed up (which only takes 3 minutes!) we’ll get together for a strategy session and come up with a tailored plan to grow your business. After that, you can kick back, relax and leave it all to us.

When you sign on with us you can expect regular updates from your dedicated account manager and a full schedule of clients. We’ll help new clients find you online and encourage your old customers to keep coming back. No more worrying about your marketing or sourcing new clients, you can save your energy for your clients and let us do the heavy lifting for you.

Absolutely! Managing digital marketing for multiple clinics has its unique challenges, from local SEO and advertising considerations to variations in service offerings, opening hours and other factors. Luckily this is something that we’re more than happy to handle.

We’ve got strong experience working with multi-location clinics, so you can count on us to develop a strategy and promotion plan that takes into account your various locations and service offerings. We can also manage the advertising and promotion for each location, making it easy for you to see how each clinic is performing.

Whether you’ve got two clinics or twenty our physiotherapy marketing services can be used across the board to get big results for each clinic.

As a physiotherapist, you know that to stay fit and healthy for a lifetime, it’s critical to follow a regular exercise regime, eat a balanced diet and rest consistently each night. The same principle applies to digital marketing. If you want to keep hoards of ideal clients knocking at your clinic’s door for years to come you’ll need to invest in your online presence for the long-term. The bottom line is that long-term investment is required for long-term growth and success.

We know that making a long-term investment in your digital marketing can feel daunting, so we’ve backed up our physiotherapy marketing packages with a 3-month guarantee. If your digital marketing hasn’t reached the breakeven point by 3 months, we’ll work for free until it does. We’re confident we can grow your business and get more clients through your doors within three months (or sooner) and once you see the results rolling in you’ll be hooked to the amazing wins that digital marketing offers.

You’re in charge of your marketing, but we do the work for you. In the early stages of working together, we’ll require your feedback to ensure the market strategy and messaging is correct and we’ll get some insights from you on your clinic and your industry niche (after all, you’re the expert). However, once this initial setup period is over, your time commitment will be reduced substantially. Aside from us keeping you regularly updated with reports and calls (or emails if that’s more your style) you won’t have to hear from us or lift a finger.

Your level of involvement is totally up to you. If you want to take a more hands-on approach to your marketing, awesome! If you’d rather leave it all to us and focus on your patients, that’s fine too. You’ll always retain ownership and access to your digital marketing platforms and you’ll be kept in the loop by your account manager so any time you want to check in and see how things are going, you can.

You’ll likely see some quick wins within a few weeks, but the real growth usually takes a few months to take effect. Digital marketing has a cumulative effect, the more your online presence grows and the more clients you get the greater your revenue growth the more you can invest in marketing, the more clients you get, the more revenue you get…see where we’re going with this?

We’re so confident that you’ll break even by month three that, if this isn’t the case, we’ll work for free until you do! We know how to get results and our team gets to work on day one – no messing around. If you’re looking to keep up with the increasing competition in the physiotherapy space, an investment in digital marketing now will deliver fruitful rewards before you know it.

Digital marketing is an investment. To achieve real results you need to invest a decent amount of money in your physiotherapy marketing strategies. Exactly how much?

We’ve put together three digital marketing packages based on the level of growth you want to achieve:

  • Starter — $495 per month for Google Ads and performance tracking
  • Growth — $1,320 per month for SEO, Google Ads and performance tracking (our most popular package)
  • Accelerated — $1,650 for Facebook Ads, Google Ads, SEO, performance tracking and digital strategy

Whichever package you choose your investment will be backed up by our 3-month guarantee: we guarantee our digital marketing work will break even by month 3, or we’ll work for free until it does.

Let’s grow your health clinic