Specialised digital marketing for


Straighten out your marketing

Braces aren’t just for kids anymore – more of us want and need orthodontics than ever before. The same is true for digital marketing. If you want to stand out from the crowd and make an impression then building and optimising your online presence is no longer a luxury, but a necessity.

Save your time, hire the experts

Managing a busy orthodontic practice is more than a full-time job. Growing a thriving orthodontic practice? That’s when hiring in the experts can help. Stick to what you do best – serving your existing clients – and let our digital marketing specialists fill your waiting room with new faces.

Comprehensive digital marketing done for you

A robust digital marketing strategy will help people consistently find and engage with your brand messages before turning them into loyal customers who keep coming back for more. The best bit? You don’t have to lift a finger while that engine continues to attract, warm up and convert new customers around the clock.

Ignite your growth with orthodontic marketing experts

Building and implementing a solid digital marketing strategy takes a whole lot of time, effort and expertise. Our services allow you to focus your attention and apply your skills to your top priority – straightening your customers’ smiles. Meanwhile, through our advanced growth-driving techniques, we’ll get to work on fixing yours.

How we'll help you grow

Powerful digital strategies

Our team of dedicated experts will design, build and execute a bespoke digital marketing strategy to attract more of your ideal customers.

Consistent conversions

Our smart strategies and hyper-targeted messaging across Google and Facebook will reach countless new customers without you having to move a muscle.

Loyal customers with money to spend

We’ll keep your customers warm and engaged through clever retention marketing strategies that ensure they come back to your clinic more often and with more to spend.

Transparent performance tracking

We’ll ensure your fingers is always on the pulse of our results thanks to our user-friendly dashboards and consistent communication.

A very professional and prompt service. I would highly recommend their service.

David Dihm
Family Life Chiropractic

How we help orthodontists grow

The online space poses an incredible opportunity for orthodontic practices to attract new clients. Referrals are great, but have you tapped into demand from the upcoming generation who prefer to hang out online? Or those who have recently moved into your area and haven’t seen a dentist in years? Our digital marketing experts can ensure your practice consistently shows up in Google searches and across social media. That’s what Clinical Marketing is all about – helping health clinics to create an impression, make an impact and achieve sustainable long-term growth.

Why you need digital marketing

Leave the digital wizardry to the experts – you’ve got enough on your plate! We want to empower you to focus on what you do best while we concentrate on driving strong brand awareness, engagement and growth for your orthodontic practice.

We’ll put together a clear plan of attack to help you attract more new clients, more often by crafting compelling marketing messages that meet your ideal customers where they hang out – online. No more relying on cold calls or waiting on referrals. We’ll keep the warm leads and eager new clients rolling in.

Our Services

Improve your Google ranking

Search engine optimisation (SEO) will improve your visibility in search results over time, ensuring your business is discovered by new patients - without having to spend any extra marketing dollars.

Use Google Ads

Utilising Google’s pay-per-click advertising services, you can achieve more traffic, bookings and enquiries within a matter of weeks.

Build awareness with Facebook

There are 2.7 billion people on Facebook - so naturally, social media marketing is a must. Put your business in front of patients scrolling through social media.

Use email automation to increase repeat visitors and eliminate drop outs

Keep in touch with your patients and re-engage patients who have dropped off the radar - all without lifting a finger. Email automation keeps patients engaged while you’re treating patients.

Your own digital marketing manager

Our team of digital marketing specialists will take care of your marketing campaigns for you, so you can focus on patient care. We’re part of your team and can answer any questions you may have.

Monthly marketing packages


$ 495
  • Performance Tracking
  • Google Advertising
  • SEO
  • Digital Strategy
  • Facebook Advertising


$ 1,320
  • Performance Tracking
  • Google Advertising
  • SEO
  • Digital Strategy
  • Facebook Advertising


$ 1,650
  • Performance Tracking
  • Google Advertising
  • SEO
  • Digital Strategy
  • Facebook Advertising

Our Guarantee

We guarantee our work will breakeven by month 3, or we work for free until it does.

Need a tailored solution?

If our packages aren’t quite right for you, let us know. We also offer tailored marketing solutions to meet your unique needs, requirements and budget, so you can grow your business at your own pace.

For example, if you have multiple clinic locations we can customise our pricing and packages to meet your needs.

ROI Calculator

Average lifetime value of a client
Marketing cost per month
New clients required to breakeven
You only need 2 new clients per month to breakeven

About us

Clinical Marketing was set up specifically to service health clinics. All of our clients are in this space – from exercise physiologists and physiotherapists right through to chiropractors and orthodontists, just like you. Our team is made up of passionate overachievers who have the perfect blend of experience required to grow your business – we are both health professionals AND digital marketers. This means we understand the unique challenges you face, we’re on board with your admirable mission and we’re 110% committed to your success.

Some of our happy clients

How It Works

We partner with the best


Digital marketing is measurable marketing – that’s one of the reasons why we love it so much. No more guesswork about how many eyes got to see your expensive magazine or newspaper ad. In the online space, we’ve got intelligent analytics software to show you accurate real-time results! You get complete visibility over the impact and ROI of every single action we take.

Without a doubt digital marketing is more measurable than traditional marketing. Using advanced analytics we can track each dollar you invest in marketing and measure its return in real time. As a busy orthodontic professional you don’t have the time or energy to spend on hit-and-miss marketing strategies. That’s why we undertake thorough planning, creating a roadmap for your digital marketing and measuring each of our strategies using the latest technology. We’ll set up expert tracking and analytics services for you which will allow us to analyse your marketing activities and provide you with incredibly detailed, accurate insights.

We won’t just measure your digital marketing, we’ll provide you with detailed, easy to read reports on all your results, wins and opportunities. We’ll get straight to the point with real-life explanations of all your marketing activities. If you’re looking for specialist orthodontic marketing that’s highly measurable, it’s got to be digital marketing.

We know you’re eager to drive sustainable growth for your orthodontic practice and we also know that single-focused attention is what gets results. Our comprehensive digital marketing packages allow you to invest your precious time in providing a first-class customer experience while we handle developing a rock-solid online presence that continuously attracts and converts more of your ideal clients.

If you’re fed up with trying to juggle important day-to-day operations alongside haphazard lead generation attempts, then outsourcing your digital marketing is the solution. Not only will it free up time and headspace for you to spend running your practice, it’ll also guarantee that you get the best possible results from your digital marketing.

Digital marketing is a powerful lead generation tool. There are countless ways you can boost your online presence and get your clinic noticed by more of your ideal customers — but they all take time, energy and expertise. When it comes to orthodontist marketing there are also Ahpra’s guidelines to consider, along with standing out in a competitive digital landscape.

Outsourcing your digital marketing services has the dual benefit of having a team of digital marketing professionals dedicated to boosting your visibility and filling up your appointment schedule while freeing up your own time and energy for what’s most important — treating your clients and running your business.

Clinical Marketing is a values-driven agency. We’re made up of passionate health professionals and experienced digital marketers who not only care about helping you make a positive impact on the world but also understand the unique challenges that your orthodontic practice faces. We only work with health clinics, and we have a proven track record for delivering sustainable growth for our clients using advanced digital marketing techniques.

We offer specialist orthodontic marketing services imbibed with our unique combination of allied health and digital marketing expertise. We’re familiar with all of Ahpra’s regulations and requirements around marketing and we can get you the best results while working within those guidelines.

We know your time is valuable, so we bring orthodontists and other health professionals a streamlined, no-nonsense service that gets big results without needing constant input from you. Our meetings are clear, quick and to-the-point with detailed, easy to understand reports and unambiguous jargon-free communication.

If you’re after a specialist orthodontist marketing agency that genuinely cares about your growth and success, then Clinical Marketing is the agency for you.

Our digital marketing packages have been specifically designed to suit the needs of health clinics, just like yours. We offer a comprehensive range of solutions, including retention marketing, Google and Facebook advertising, and advanced SEO services that can be tailored to help achieve your business’s specific goals. Something that makes our offering stand out from the crowd is our commitment to sharing extensive user-friendly dashboards and real-time reporting to ensure complete visibility for our clients. We offer three different monthly marketing packages for orthodontist clinics — the Starter package for $495 per month, the Growth package (our most popular) for $1,320 per month and the Accelerated package for $1,650 per month. These packages offer various combinations of our expert digital marketing services, including: Digital Strategy (Accelerated only)
  • Prioritised marketing opportunities
  • Marketing channel recommendations
  • SWOT analysis
  • Competitor analysis
  • Ideal client personas
  • Key client and channel messaging
  • Implementation plan
Performance Tracking (all packages)
  • Google Analytics, Google Search Console account configuration
  • Interactive Performance Dashboard
  • Monthly Performance Updates & Reporting
Google Advertising Management (all packages)
  • Keyword research
  • Development of ad copy
  • Search and Remarketing campaigns
  • Keyword bid and budget management
  • Campaign optimisation of keywords and ads
  • Landing page recommendations
SEO (Growth and Accelerated packages)
  • Keyword research
  • On-site SEO planning
  • Keyword performance tracking
  • Google My Business optimisation and recommendations
  • Plan of blog topics
  • Blogging
Facebook Advertising (Accelerated only)
  • Lead generation campaigns
  • Retargeting campaigns
  • Audience setup
  • Image ad designs
If none of our packages quite suit your business we can tailor an orthodontic marketing package to you, bringing together the services you need to get the best results for your clinic. For instance, if you run multiple clinics we can create a bespoke orthodontist marketing package that covers each clinic. Whether you choose a package or opt for a tailored plan either way you’ll get fantastic results, guaranteed.

If you want to get more clients through your doors and grow your business, then digital marketing is right for you. Put simply, digital marketing connects the people who need your services with your business. We use a whole range of tools to make this happen, including SEO, remarketing, Google advertising and Facebook advertising — but what it boils down to is finding your ideal customers and sending them straight to you.

Not only will digital marketing send more new clients to your clinic, it’ll also keep your regular clients coming back through time-saving email automation and remarketing. Plus, through expert search engine optimisation (SEO) we’ll get your business towards the top of Google’s search results and make sure when people search for an orthodontist in your area, you’re the one they’ll find.

It doesn’t matter whether you’re just starting out or you’ve been in the business for years, digital marketing can give you a huge lift and see your waiting rooms full to capacity every day of the week. At Clinical Marketing we offer specialist orthodontist marketing services. Thanks to our dual specialities of digital marketing and allied health our team is uniquely placed to create a digital marketing plan that not only gets you big results but keeps Ahpra happy as well.

More growth means more clinic locations, so we are always eager to help you market across multiple sites! In fact, a huge part of our day job involves localised marketing. We can adapt your digital marketing strategy to involve targeted promotion of individual clinics and, in turn, amplify your presence in the local market.

It doesn’t matter whether you operate from a single location or have clinics scattered across Australia, we can tailor our digital marketing services to suit you. Delivering orthodontic marketing across multiple sites is something of a specialty of ours and we can expand our services as you open new clinics, too.

To find out more about how we can help with orthodontic marketing across multiple clinics book in a time to chat with us today. We’d be more than happy to chat through the logistics and options and come up with a plan to kick your marketing goals.

We can get you some quick wins no trouble at all, but the real value of digital marketing comes from long term strategies. Success builds success in digital marketing, with wins across different areas like SEO, advertising and digital strategy causing a cumulative, snowball effect. Once you start seeing the results you’ll be in it for the long haul!

Consistency is key to achieving success in any area of life. After all, you wouldn’t advise your clients to brush their teeth for a few months and then give up! We’re all about achieving meaningful, lasting results and attracting loyal clients (who come with a significant lifetime value!) to your practice. That’s why we apply a mixture of advanced digital marketing techniques to help you achieve those all-important quick wins at the same time as working towards long term, sustainable growth.

We know you’re busy and that’s why we aim to make the process as hands-off as possible for you. Our “done-for-you” services and dedicated team are here to help clear your mind of the extra clutter so that you can focus on doing the work that matters most – looking after your clients. Besides asking for your initial input, insights and feedback on our proposed strategy, you can sit back and watch the new clients roll in as we get to work building a digital marketing engine that works for your business around the clock.

You can be as hands-on or hands-off with your digital marketing as you like. We’re always happy to collaborate with our clients on their orthodontist marketing strategy, and we’re equally happy to handle everything and leave them free to run their business. It’s completely up to you.

Our goal is to take the burden of digital marketing off your shoulders and free up more time, head space and energy for focusing on your patients. Once we’ve gathered our initial information about your business you’re free to kick back and let us handle everything.

You bet! We’re so sure of your success that we offer a guarantee for our digital marketing services: achieve breakeven by month three or we’ll work for free until you do. You can put your trust in us to deliver brilliant growth for your orthodontic practice while making you feel completely confident at every step along the way.

We know investing in digital marketing can seem intimidating. Our industry is plagued with vague promises and fuzzy deliverables. Luckily, we’re all about delivering real results with 100% transparency at every step.

Break even by month three or pay nothing until we do — you’ve got nothing to lose in investing in our specialist orthodontic marketing services. We only take on clients we know we can get big wins for, so when you sign on with us you can look forward to getting more clients through your doors, guaranteed.

Working with an orthodontic marketing agency is fun! Our creative, innovative team makes the digital marketing process not just smooth and simple but exciting, too. Figuring out how to grow your business and watching your tactics working is genuinely thrilling, and we love sharing that with you.

You’ll have a dedicated account manager who’ll handle all your day to day digital marketing and manage our in-house specialists and contractors to make sure everything is chugging along nicely. They’ll keep you updated on all your wins and opportunities with a regular cycle of meetings, emails and reports and they’re always on hand to answer any questions you may have about your orthodontist marketing.

Working with Clinical Marketing is like adding a crack team of 15+ digital marketing experts to your staff, all without the price tag. We’ll be your co-collaborators, working with you to grow your business and bring more patients into your practice.

There’s an amazing sense of calm and confidence that comes from knowing exactly how to grow your business. That’s the feeling you’ll get when you work with us. Take the burden of marketing your orthodontist clinic off your shoulders and off your mind and let us take care of everything for you.

Let’s grow your health clinic