Specialised digital marketing for


Everyone is searching. Can they see you?

What’s the first thing people do when they want to find a local dental practice? Google it. Where are your ideal clients seeing advertising from your competition? Facebook, Instagram and email. Holding onto tradition could be what’s holding you back from reaching your target audience and your growth goals.

Find more smiles to brighten

Extend your reach in a saturated local market by harnessing the power of digital marketing. Get your message in front of more faces by investing in a powerful engine that delivers a consistent stream of warm, engaged clients for your practice.

Stand out from the competition

Dentistry is more competitive than ever, but a strong online presence can help you stand out from the crowd. Let the experts in health marketing put a smile on your face by bringing more new clients through the door.

Let digital marketing help you achieve growth goals to smile about

We offer customisable digital marketing packages that are specifically designed for health clinics, just like yours. From SEO and social media to email marketing and digital advertising strategies, we can help grow your dental practice while you focus on serving your customers.

How we'll help you grow

Data-driven digital strategies

Our team of experts will craft a compelling digital marketing strategy to attract more of your ideal customers.

Boost your bookings

Using smart digital marketing strategies across Google and Facebook, we’ll keep your phone ringing without you having to lift a finger.

Loyal customers with a large lifetime value

Loyal customers are profitable customers. We’ll use marketing automation and engaging messaging to help bring yours back more often and with more to spend.

Transparent performance tracking

Clinical Marketing is all about clarity and communication. We’ll continuously monitor your results to ensure optimal performance and you can see every move we make through our user-friendly marketing dashboards.

A very professional and prompt service. I would highly recommend their service.

David Dihm
Family Life Chiropractic

How we help dental practices grow

Word of mouth marketing is no longer enough if you want to achieve strong and sustainable growth in the competitive dental industry. Everyone knows they need to visit the dentist, but how can you convince them of the unique benefits that come with attending your practice? A solid digital presence is your opportunity to deliver true differentiation by crafting compelling messages that help build warmth, increase trust and – for many – eliminate fear!

Why you need digital marketing

In today’s health conscious world, everyone wants to be proud of their smile. The goal of growth hungry dental practices is no longer about driving demand but more about meeting people where they are – online – and showing them why your service stands out.

Our team of digital marketing experts can help your practice earn more of the sugar-free pie and achieve healthy long-term growth by boosting your visibility online and attracting a steady stream of smiling customers.

Our Services

Improve your Google ranking

Search engine optimisation (SEO) will improve your visibility in search results over time, ensuring your business is discovered by new patients - without having to spend any extra marketing dollars.

Use Google Ads

Utilising Google’s pay-per-click advertising services, you can achieve more traffic, bookings and enquiries within a matter of weeks.

Build awareness with Facebook

There are 2.7 billion people on Facebook - so naturally, social media marketing is a must. Put your business in front of patients scrolling through social media.

Use email automation to increase repeat visitors and eliminate drop outs

Keep in touch with your patients and re-engage patients who have dropped off the radar - all without lifting a finger. Email automation keeps patients engaged while you’re treating patients.

Your own digital marketing manager

Our team of digital marketing specialists will take care of your marketing campaigns for you, so you can focus on patient care. We’re part of your team and can answer any questions you may have.

Monthly marketing packages


$ 495
  • Performance Tracking
  • Google Advertising
  • SEO
  • Digital Strategy
  • Facebook Advertising


$ 1,320
  • Performance Tracking
  • Google Advertising
  • SEO
  • Digital Strategy
  • Facebook Advertising


$ 1,650
  • Performance Tracking
  • Google Advertising
  • SEO
  • Digital Strategy
  • Facebook Advertising

Our Guarantee

We guarantee our work will breakeven by month 3, or we work for free until it does.

Need a tailored solution?

If our packages aren’t quite right for you, let us know. We also offer tailored marketing solutions to meet your unique needs, requirements and budget, so you can grow your business at your own pace.

For example, if you have multiple clinic locations we can customise our pricing and packages to meet your needs.

ROI Calculator

Average lifetime value of a client
Marketing cost per month
New clients required to breakeven
You only need 2 new clients per month to breakeven

About us

Clinical Marketing is a dedicated team of marketing and health professionals based in Newcastle, New South Wales. We work solely with health clinics and this gives our digital marketing packages the edge for dentistry practices like yours. Our goal is to support and supercharge the positive impact that your services are having on the world by leveraging advanced digital marketing strategies that deliver consistent growth.

Some of our happy clients

How It Works

We partner with the best


Digital marketing has the power to generate a much greater return on investment than many of the more traditional methods. The best part? It’s 100% measurable too. No more guessing games to decipher whether your advertising was effective. We track hard data displayed on simple dashboards to ensure you know the exact bang that you’re getting for your buck.

If, for example, you opt for our most popular dentist marketing package, the Growth package, and assuming the lifetime value of one client is $1000, you’ll only need to acquire 1.32 new clients per month to break even. We’re so confident you’ll meet (and exceed) this benchmark that if you haven’t broken even by month three, we’ll work for free until you do.

Investing in strong, data-driven digital marketing is one of the most effective and sure-fire ways to grow your business, and we’re 100% confident that we can get you a strong return on investment for your clinic.

We’re all about putting a smile on your face while you go about doing the same for your customers. Building a successful business becomes much easier when you play to your strengths, and by partnering with our team of experts, your team are freed up to do exactly that while we work our behind-the-scenes digital marketing magic.

You probably could handle your marketing in-house — if there were 48 hours in a day, and you could split yourself into three. The truth is even with digital marketing know-how these things take time and energy, both of which you don’t have to spare and which would be better spent with your patients.

When it comes to dentist marketing there are lots of hoops to jump through, from Ahpra compliance to ensuring each of your clinics is marketed properly to keeping up with the latest SEO trends and updates. When it comes down to it, digital marketing is a huge time suck and brings with it a considerable mental load.

Leave it up to us to send more customers through your doors and get back to what you do best — running your practice and treating your patients.

Here at Clinical Marketing, we specialise in providing digital marketing services for health clinics. In fact, we only work with health clinics, so you can be sure we understand the specific goals and challenges that your dental practice is dealing with right now.

We know how to create effective dentist marketing campaigns that comply with Ahpra’s advertising guidelines thanks to our unique combination of digital marketing and allied health expertise within our team.

Digital marketing has a reputation for being complicated and confusing. As a dental health professional, you don’t have time to waste wading your way through complex digital marketing strategies and vague, misleading reports. That’s why we’ll always make things as clear, simple and straightforward as possible, offering a clear step-by-step digital marketing plan and providing you with brief, to-the-point reports that tell you everything you need to know without baffling jargon and marketing waffle.

Our main difference is in our team. Our hardworking crew of digital marketing specialists consists of hand-picked experts chosen for their skill, work ethic and their genuine love of what they do. Our team is passionate about connecting health professionals with the people who need them.

Our team of digital marketing experts will design and build a comprehensive strategy that leverages advanced techniques across SEO, Google advertising, Facebook advertising, and retention marketing. We will also provide extensive reporting that ensures you feel clear and confident about every step we’re taking to grow your online presence (and your client waiting list!). We offer three monthly marketing packages — Starter for $495 per month, Growth (our most popular package) for $1,320 per month and Accelerated for $1,650 per month. These packages offer various combinations of our expert digital marketing services, including: Digital Strategy (Accelerated only)
  • Prioritised marketing opportunities
  • Marketing channel recommendations
  • SWOT analysis
  • Competitor analysis
  • Ideal client personas
  • Key client and channel messaging
  • Implementation plan
Performance Tracking (all packages)
  • Google Analytics, Google Search Console account configuration
  • Interactive Performance Dashboard
  • Monthly Performance Updates & Reporting
Google Advertising Management (all packages)
  • Keyword research
  • Development of ad copy
  • Search and Remarketing campaigns
  • Keyword bid and budget management
  • Campaign optimisation of keywords and ads
  • Landing page recommendations
SEO (Growth and Accelerated packages)
  • Keyword research
  • On-site SEO planning
  • Keyword performance tracking
  • Google My Business optimisation and recommendations
  • Plan of blog topics
  • Blogging
Facebook Advertising (Accelerated only)
  • Lead generation campaigns
  • Retargeting campaigns
  • Audience setup
  • Image ad designs
We also offer tailored dentist marketing packages. If your clinic requires something unique or if you face challenges that don’t quite fit into our packages, for instance, if you run multiple clinics, we can come up with a personalised dentist marketing plan that suits you and will get you brilliant results.

Working with a dentist marketing agency like us is fun! We sweep away all the confusion and mystery which often surrounds digital marketing and offer up a crystal clear roadmap to success.

You’ll have your own dedicated account manager, whose role is to handle your day-to-day operations and manage the various in-house specialists working on your digital marketing. Your account manager will provide you with a regular cycle of updates, reports and meetings to keep you in the loop and is always there to answer any questions you may have about your digital marketing.

Working with Clinical Marketing is essentially like adding a squad of 15+ digital marketing professionals to your team — without the price tag. Think of us as your partners, working with you to achieve growth for your practice and bring more patients into your waiting room. When you sign up with us you can take the burden of marketing your clinic off your shoulders and leave it with us. Feeling secure about your future is a fantastic feeling, and that’s the feeling we’ve given countless clients before. We’d love to help you, too — get in touch to find out how we can help you today.

Absolutely. Digital marketing is the perfect choice for businesses that operate out of multiple locations as there are so many ways to target and localise your efforts online. As your brand grows and you build a presence in new locations, we can help differentiate each offering and attract more of your ideal customers through personalised marketing messages.

Dentist marketing inevitably becomes more complicated as your business grows and you open more clinics. Our digital marketing specialists are experts at creating tailored marketing services for multiple locations, so you can get on with running your business and leave it to us to send more patients to your waiting rooms, wherever they are.

As a dentist, you know that maintaining a shiny, bright smile isn’t a one-time-only job. Sure, you can acquire bright pearly whites by doing some intensive treatments but keeping them looking beautiful (and working correctly, too) requires consistent upkeep and management. Digital marketing works in much the same way. Sure, we can help you achieve some exciting quick wins but if you want to keep a constant stream of new customers coming through the door, you’ll need to be in it for the long haul.

Think of digital marketing as an “always-on” operation, constantly adapting and working hard behind the scenes to keep your clinic visible and keep your patient schedule full. Digital marketing has something of a snowball effect. When you invest in digital marketing and get a great return on your investment, you have more money to spend on advertising, which means you have more money to spend and so on and so on.

Yes, digital marketing is a long-term investment, but the good news is you don’t have to do any of the work! When you bring the Clinical Marketing team on board, we’ll take care of all the day-to-day operations, leaving you free to focus on treating your patients and running your clinic.

Not at all — we’re here to take the pressure off your shoulders! Our team will ask for your invaluable internal insight at the start of the process to help inform the direction of our digital marketing strategy. Once you’ve given us your feedback on this along with some details about your business and your goals, you can leave the rest of the work to us.

As a dental professional you’ve got plenty of important tasks on your plate. Between running your practice to treating your patients and catching up on paperwork there’s precious little time to spend on digital marketing. That’s why you can leave it all to us and get on with the things that matter most.

We will, of course, keep you updated on results through regular catch-ups in whatever communication style works best for you, whether that’s emails, phone calls or in-person chats. When you entrust your dentist marketing to us you can tick one more thing off your list and remove one more item from your mental inventory. We’ll handle everything for you and keep you informed on everything you need to know in brief, to-the-point communications that respect your valuable time.

You’ll see what we refer to as “quick wins” within a few weeks, and then the real results will start to roll in within a few months. Feeling unsure about investing in digital marketing? We’re so confident that you’ll break even by month three that, if this isn’t the case, we’ll work for free until you do. How’s that for commitment? We work hard, smart and fast, so you can trust us to start bringing in results from the get-go. Our team will continue to innovate and deliver for as long as you work with us – there is absolutely no taking the pedal off the metal around here!

Much like with dental work, there are things we can do to get quick wins, while other things take more time to take effect. Those long-term effects are definitely worth the wait, though, with long-game strategies like search engine optimisation (SEO) providing the biggest wins and best return on investment.

If you’re ready to take the next step and start seeing amazing results for yourself get in touch with us for a chat today. We’ll get to know you and find out more about your business and give you a dentist marketing roadmap that shows you step by step how we’ll get your clinic where you want it to be.

If you want to grow your clinic and attract more clients, then digital marketing is right for you. What digital marketing boils down to is connecting your business with more of the people who need your services. There’s a range of tools and techniques we use to make that happen, but all you need to know is that digital marketing will get more of the right clients heading through your doors, it’ll keep your schedule full and keep your customers coming back again and again.

Digital marketing will help people who need a dentist in your local area to find you through local SEO. It’ll keep your existing client base coming back for regular checkups through time-saving email automation. It’ll give your website more authority and make the online presence of your dental practice as professional, welcoming and well-run as your bricks and mortar surgery.

At Clinical Marketing, we offer specialised dentist marketing services, encompassing all the most effective and proven digital marketing methods for dental surgeries coupled with allied health expertise. We only work with allied health clinics, so when you sign on with us you’re getting dedicated, specialised dentist marketing that’s guaranteed to grow your business, fast.

Let’s grow your health clinic