Specialised digital marketing for


You’re time poor but eager to grow your business

Let’s face it – between client care, managing your business and mandatory paperwork, there’s not a lot of time left over for marketing and planning.

You’re unsure how to navigate AHPRA

AHPRA has special rules and requirements when it comes to marketing. There are things you can and cannot say, which makes the digital space hard to manage.

Digital marketing does not come naturally to you

You know you need an online presence to grow your business – but your specialty is in chiropractic care, not marketing. Your expertise is better spent elsewhere.

Grow your business with an expert marketing team on your side

A successful digital marketing campaign takes time and expertise – as a chiropractor, your skills are better spent elsewhere. Clinical Marketing offers a range of expert marketing solutions to grow your business while you focus on offering premium client care.

How we'll help you grow

Proven digital strategies

We’ll deliver a clear marketing strategy to attract more of the clients you want.

Increase new client bookings

Using smart digital marketing strategies across Google and Facebook, we’ll fill your waiting room with fresh new faces.

Improve the lifetime value of your clients

Using automation and engaging marketing, we’ll help bring clients back more often and increase their average spend.

Analyse and improve performance

Our team will monitor results and improve performance with better tracking and easy to understand marketing dashboards.

A very professional and prompt service. I would highly recommend their service.

David Dihm
Family Life Chiropractic

How we help chiropractors

Chiropractic care is a changing space – from health regulations to new techniques and methods of care, marketing your services can seem like a moving target.

Digital marketing allows you to reach more clients, while also providing the flexibility to update your messaging when you need to – so you’re on the front-foot of chiropractic care from day-to-day.

Why you need digital marketing

Around 1 in 20 searches on Google are health related – which means clients are looking for your services online. Running radio and print ads aren’t going to do it anymore – you need to have a strong online presence to increase your business’ visibility and get more clients through the door.

With an experienced digital marketing specialist on your side, you can fill your waiting room while focusing your efforts on providing great client care.

Our Services

Improve your Google ranking

Search engine optimisation (SEO) will improve your visibility in search results over time, ensuring your business is discovered by new patients - without having to spend any extra marketing dollars.

Use Google Ads

Utilising Google’s pay-per-click advertising services, you can achieve more traffic, bookings and enquiries within a matter of weeks.

Build awareness with Facebook

There are 2.7 billion people on Facebook - so naturally, social media marketing is a must. Put your business in front of patients scrolling through social media.

Use email automation to increase repeat visitors and eliminate drop outs

Keep in touch with your patients and re-engage patients who have dropped off the radar - all without lifting a finger. Email automation keeps patients engaged while you’re treating patients.

Your own digital marketing manager

Our team of digital marketing specialists will take care of your marketing campaigns for you, so you can focus on patient care. We’re part of your team and can answer any questions you may have.

Monthly marketing packages


$ 495
  • Performance Tracking
  • Google Advertising
  • SEO
  • Digital Strategy
  • Facebook Advertising


$ 1,320
  • Performance Tracking
  • Google Advertising
  • SEO
  • Digital Strategy
  • Facebook Advertising


$ 1,650
  • Performance Tracking
  • Google Advertising
  • SEO
  • Digital Strategy
  • Facebook Advertising

Our Guarantee

We guarantee our work will breakeven by month 3, or we work for free until it does.

Need a tailored solution?

If our packages aren’t quite right for you, let us know. We also offer tailored marketing solutions to meet your unique needs, requirements and budget, so you can grow your business at your own pace.

For example, if you have multiple clinic locations we can customise our pricing and packages to meet your needs.

ROI Calculator

Average lifetime value of a client
Marketing cost per month
New clients required to breakeven
You only need 2 new clients per month to breakeven

About us

Clinical Marketing is a team of health professionals and digital marketers. We know marketing chiropractic services can be challenging – but we’ve got extensive experience navigating AHPRA and growing chiropractic businesses throughout Australia. As Google Partners and social media specialists, we know the latest and greatest techniques to grow your business organically online.

Some of our happy clients

How It Works

We partner with the best


If you want to get more clients through your door, then digital marketing is worth it. Our unique approach to chiropractic marketing means you’ll get more customers, get more return patients and more visibility, all without lifting a finger.

Digital marketing is brilliant for a number of reasons. For one, it increases your reach. This means you’re able to supercharge your impact and, ultimately, help more clients. It’s also super dynamic and changeable, so you always have the flexibility to pivot your messaging at the touch of a button – a fantastic benefit in the fast-moving chiropractic space. Digital marketing is also highly scalable, meaning it can grow with you in a constant cycle of marketing = more customers = more marketing = more customers.

Feeling unsure? We’re happy to show you the proof. We’re so confident about delivering a positive return on your investment that we offer a 3-month guarantee.

Digital marketing can help virtually any business. The reality is you have more important things to focus on that digital marketing —you’re too busy running your business and caring for clients to invest the time and effort needed to get real digital marketing results. Our chiropractic marketing services are specifically tailored to chiropractic practices with our expert team made up for both marketing and allied health professionals.

If you want to increase the visibility of your clinic, get more new clients through your doors and retain more existing clients, then digital marketing is right for you.

We don’t take on every client who enquires with us. We believe it’s important to find the right fit, and we’ll make sure we can help you achieve your goals before we sign you on as a client.

It comes down to time. How much of your precious time are you willing to invest in digital marketing? And what return will you see on that investment? You might be able to do some things yourself but not all, and without the training and expertise of our digital marketing team, you’ll likely see limited results.

You may have a working understanding of digital marketing, but when you work with Clinical Marketing you’re adding 15+ digital marketing professionals to your team. Our SEO specialists, Facebook Ads and Google Ads experts, digital strategists and copywriters working in tandem can achieve so much more than you can on your own.

Digital marketing is a complex beast. Designing a marketing strategy that is dynamic enough to keep up with the constantly evolving chiropractic care and regulatory space – that’s an even tougher nut to crack. Luckily for you, the Clinical Marketing team is here to spend its days improving your website, optimising Google and Facebook advertising, and building connections with your ideal customers so you don’t have to. Trust us – leave it to the experts and you’ll be blown away by the results.

When you bring a chiropractic marketing team like Clinical Marketing onboard a weight is taken off your shoulders, the time and headspace once spent on advertising and growing your business is now yours to spend on running your practice instead. Leave it to us and watch the results roll in.

At Clinical Marketing we not only specialise in marketing for health clinics, but our team also brings a strong understanding of the Ahpra guidelines. That’s how we give your marketing strategy and campaigns the edge and, ultimately, deliver you more clients than the competition.

Our dual specialities of allied health and digital marketing give us the unique ability to provide tailored, Ahpra-compliant chiropractic marketing services. With over 10 years of experience in the ever-changing digital marketing landscape and hands-on experience in the allied health sector, we’re the ideal digital marketing agency for growing your chiropractic clinic.

When you collaborate with our team you’re essentially adding 15+ marketing experts to your squad, bringing with them decades worth of combined experience across a range of digital marketing disciplines.

Along with experience, we bring a dynamic, innovative approach to marketing, constantly investing in education and training to stay ahead of the curve with our digital marketing approach. But most of all the thing that makes us stand apart is our genuine desire to help and our investment in your success. We love nothing more than helping our clients grow and we always celebrate the wins with you.

At Clinical Marketing we offer a comprehensive range of digital marketing services handpicked to drive big results for your chiropractic clinic. Our expert team can build a bulletproof digital marketing strategy to ensure your efforts are hitting the mark with your ideal client along with Google and Facebook advertising, SEO services, and retention marketing to help you drive repeat business from existing clients.

Our full range of digital marketing services includes:

  • Digital Strategy
    > Prioritised marketing opportunities
    > Marketing channel recommendations
    > SWOT analysis
    > Competitor analysis
    > Ideal client personas
    > Key client and channel messaging
    > Implementation plan
  • Performance Tracking
    > Google Analytics, Google Search Console account configuration
    > Interactive Performance Dashboard
    > Monthly Performance Updates & Reporting
  • Google Advertising Management
    > Keyword research
    > Development of ad copy
    > Search and Remarketing campaigns
    > Keyword bid and budget management
    > Campaign optimisation of keywords and ads
    > Landing page recommendations
  • Search engine optimisation (SEO)
    > Keyword research
    > On-site SEO planning
    > Keyword performance tracking
    > Google My Business optimisation and recommendations
    > Plan of blog topics
    > Blogging
  • Facebook Advertising
    > Lead generation campaigns
    > Retargeting campaigns
    > Audience setup

Our services also include a regular cycle of meetings, phone calls and emails from your dedicated account manager to keep you updated and in the loop on all your digital marketing wins and opportunities. We know you’re busy running your chiropractic clinic, so all communication will be in plain English with easy to read reports, clear emails and to-the-point meetings that explain everything you need to know.

Our three levels of chiropractic marketing packages offer various combinations of these services, with our Accelerated Package combining all of our services for a comprehensive, fast-tracked digital marketing service.

We also offer tailored marketing packages if you need something different to suit your needs and budget. Get in touch with us to find out how we can help you grow your business.

We offer three standard monthly marketing packages:
  • Starter – $495/month
  • Growth – $1,320/month (this is our most popular package)
  • Accelerated – $1,650/month
To find out more about each package check out our packages. We also offer tailored packages. If our set monthly packages don’t quite suit your needs or budget we can work with you to come up with a custom price for you. When it comes to digital marketing the greater the investment, the greater the payoff.

You’ll be given a dedicated account manager who’ll manage every aspect of your digital marketing, coordinating our in-house specialists and liaising with you to make sure you’re kept in the loop. Your account manager will keep in touch with you in a regular cycle of meetings, calls and emails to report on how your digital marketing is performing, what’s working and what’s not so we can collaborate to get you the best possible results.

Think of us as an extension of your team. Your account manager is a bridge between your office and ours, bringing the expertise of 15+ digital marketing professionals to your clinic.

Yes, we have experience dealing with Ahpra and are confident complying with Ahpra’s advertising guidelines. Our team consists of both marketing and allied health professionals, so with our combined experience and expertise, we’re more than qualified to handle anything Ahpra can throw at us.

Ahpra has specific guidelines around online advertising and marketing around the kind of claims and messaging you can use. Fortunately, our unique mix of allied health and marketing expertise means we can navigate the pitfalls and idiosyncrasies of Ahpra while still creating marketing content that gets you excellent results.

Yep, we sure can! Whether you’ve got a couple of clinics or branches spread across the state —or across the country —we can provide digital marketing tailored to each of your clinics.

Our bespoke strategies and promotion plans are designed to accommodate multi-location clinics with different service offerings. From creation through to implementation, we’re here to take the weight off your shoulders and craft a localised marketing approach that delivers consistent results.

Good things come to those who…commit. Consistent action creates consistent results. You get the gist… If you want to become a lead generation machine or a chiropractic client magnet then you’ll need to commit to consistent marketing activity. You need to be in it for the long haul. Continuous promotion not only keeps your clinic top-of-mind for existing customers but also keeps your pipeline full and leaves your head free of worry. A winning combination if you ask us.

When you sign on for one of our packages we guarantee you’ll breakeven by the three-month mark, or we’ll work for free until you do. (It may comfort you to know that we’ve reached the breakeven point before the three-month mark for every one of our allied health clients!)

We get it, investing in digital marketing can be daunting, but we promise after a few months, and beyond, you’ll see great results for your business.

In the beginning, we’ll need a good dose of your priceless internal insight to ensure we’re hitting the mark with your messaging, for example, but after that, we’ll do all the heavy lifting for you. Of course, we’ll maintain consistent communication throughout the process and keep you regularly updated with reports that highlight exactly how many new clients you’re bringing in each month through our dedicated marketing efforts.

You can be as involved as you like. If you’re interested in digital marketing and want to take a more hands-on role in your chiropractic marketing then we’re all for it! But there’s really no pressure. You can leave it all to us and stay in the loop with our regular calls, meetings and emails.


We understand that it can feel like a big commitment to invest in digital marketing services for your chiropractic clinic. That’s why we promise to get you to the breakeven point by month three – and if we fail (which we haven’t yet!), we’ll work for free until you get there.

Digital marketing strategies operate on different timelines. There are things we can do to get you quick wins (Google Ads, for instance, is great for this) while other strategies are more of a slow burn. Things like search engine optimisation (SEO) can take a few months to gain momentum, but once they do your results will start to skyrocket.

You’ll start to see the quick wins within a few weeks and the bigger wins coming through in a few months. The important thing is there is no risk when you choose Clinical Marketing as your chiropractic marketing agency —we’ll get a positive return from your digital marketing by month three or we’ll work for free until we do, simple as that.

Yes. If you’re not satisfied with your current digital marketing agency we can quickly and easily take over for you with minimal disruption and downtime.

We’ll examine the digital marketing strategies your previous agency had in place and either overhaul them or make a clean sweep and start again. Working with a digital marketing agency should be fun, exciting and rewarding. If your current agency doesn’t make you feel that way about your chiropractic marketing, it may be time to find a new path.

Put simply, digital marketing is internet-based marketing. Digital marketing can be any mixture of brand building, advertising and lead generation through a range of channels including Facebook Ads, Google Ads, email marketing and search engine optimisation (SEO).

Digital marketing is all about getting your business seen by more people —specifically the kinds of people who are likely to need your services. Thanks to the pinpoint targeting capabilities of digital marketing we can hone in on specific audiences who are most likely to need a chiropractor.

When it comes to chiropractic marketing it has to be digital. Digital marketing can help your business grow its online visibility, get more customers to your website (and your clinic) and keep existing customers coming back for more.

Let’s grow your health clinic